Olay R24 promo

Building the Case Around the Headline

This piece leads with "Visibly Smooth Skin" set against a soft periwinkle blue background, paired with a red badge calling out the product's status as the number one selling retinol. Vertical callouts run down each side of the frame, "Hydrate All Night" and "Glow All Day," reinforcing the product's round the clock benefit while the jar stays centered in a clean white frame, keeping full focus on the product itself.

Cross-Selling the Bundle

Later in the animation, a "+Save 25% off New Olay Retinol Bodywash" line appears beneath the product, turning the piece from a single product spot into an opportunity to introduce a companion item in the retinol line. Anchoring the launch date and a bold "Available at Target" badge at the bottom kept the retail message clear and direct about exactly where to find it.