Motion Branding
Totally 80's Labor day
Client · Big 98.1

An energetic opening title sequence pairing kinetic typography with liquid motion.
Building the 80s World Through Design
The piece leans fully into Memphis Design, the graphic language most associated with the decade, scattering cyan, magenta, and purple triangles, outlined shapes, dot clusters, and a squiggle line across a bold yellow field. That backdrop alone does most of the work signaling "80s" before a single word of copy is read, giving the whole graphic a bright, playful energy suited to a holiday weekend tune-in push.
Type Treatment Carries the Nostalgia
The BIG 98.1 logo anchors the top in its familiar orange bubble lettering, followed by "Totally" in a chrome purple-gradient script and "80s" rendered in oversized chrome-blue numerals, both callbacks to retro dimensional lettering styles. "Labor Day Weekend" underneath uses a white typeface with a chromatic-aberration/RGB split effect, mimicking old VHS or CRT distortion and reinforcing the throwback theme through texture rather than just imagery.