Olay Snowman

A Storybook Start

Olay wanted a seasonal spin on its Regenerist Collagen Peptide 24 moisturizer, so I opened the animation with a whimsical, hand-drawn illustration of a bundled up figure riding a wooden sled down a snowy hill, scarf flying behind them. Pairing that playful sketch style with the elegant serif line "Like a sleigh ride for your skin" set a cozy, wintry tone before the product itself ever appears on screen.

From Illustration to Offer

The animation then transitions from the drawn sledding scene into a clean product shot of the Olay jar against a warm golden background, letting the headline carry over so the metaphor lands directly on the real product. A bold red badge reading "25% OFF Olay.com" rounds out the piece, giving the seasonal storytelling a clear, direct call to action.