Branding
Highway Marine Digital Banners
Client · Highway Marine
A digital ad campaign for Yamaha boats and WaveRunners at Highway Marine.
Banner System
Highway Marine needed a full set of digital display ads to promote Yamaha's 2025 lineup across every standard web ad size, from leaderboards and skyscrapers to mobile banners. I built the campaign around two emotional hooks, "we should have done this sooner" for the 19ft boats and "first ones here" for the FX Series WaveRunners, pairing each line with candid, sunlit lifestyle photography of people actually out on the water. Keeping the messaging benefit driven rather than spec driven made the ads feel like a lifestyle upgrade instead of a typical dealership pitch.
Consistent Variety
Since the set needed to run across so many different placements, I designed each size as its own layout rather than a simple resize, adjusting how much photography, copy, and logo space each format could support. Wide leaderboards leaned on a strong photo and short copy, while tall skyscrapers stacked multiple images and copy blocks to fill the space, and the smallest mobile banner distilled everything down to a single line and logo. The result was a consistent, recognizable campaign for Yamaha and Highway Marine that still felt native to every placement it appeared in.
Gallery
