Poster
Mailata Foundation Concert
Client · Promo graphics for the Mailata Family Foundation Launch Concert at Stateside Live.
A set of expressive typographic posters for a late-night music festival.
The Series
When the Mailata Family Foundation launched with a concert featuring Jordan Mailata, I designed a set of promo graphics to build excitement and drive ticket sales. The series had to bring together a long list of sponsors and Eagles appearances, including Saquon Barkley, Lane Johnson, and Cooper DeJean, while keeping the focus on Jordan Mailata's performance and the foundation's launch. I used an earthy color palette and hand-drawn organic shapes to match the foundation's logo, giving the graphics a warm, personal feel instead of a typical sports promo look.
Use & Production
Each version of the campaign flexed for a different purpose, from a giveaway post promoting a VIP meet and greet to a detailed event flyer listing the full lineup, silent auction, and merch. I kept a consistent visual system across every piece, including the same photo of Jordan Mailata singing, the foundation's icon grid, and the sponsor lockups, so the campaign stayed recognizable across formats and platforms. The result was a cohesive rollout that made a first-time charity event feel established and exciting from day one.
Gallery
