Lexus Social promo

The Strategy

Lexus of Cherry Hill needed a full set of digital display ads to promote their inventory and highlight the 2025 Lexus TX, built across every standard web ad size, from squares and skyscrapers to leaderboard banners. I centered the campaign on a strong inventory message, "over 300 new and pre-owned vehicles to choose from," paired with a moody, high end shot of the TX parked against a mountain lake backdrop.

Adapting Across Formats

Since the set needed to run across so many placements, I designed each size as its own layout rather than a simple resize, adjusting how much of the vehicle photo, headline, and branding each format could support. The square and vertical formats let the SUV take center stage with the headline stacked above it, while the leaderboard compressed everything into one strip that still kept the dealership name, phone number, and trust badges clearly visible. The result was a consistent, premium looking campaign that reinforced Lexus of Cherry Hill's family owned reputation across every placement it appeared in.