Branding
JK Mechanical Social
Client · JK Mechanical
A digital ad campaign for JK Mechanical's spring Carrier rebate promotion.
Warming Up the Offer
JK Mechanical needed a set of digital display ads to promote a seasonal rebate offer on Carrier HVAC systems, built across standard web ad sizes from squares to leaderboard banners. I led with a clear, benefit driven message, "Cool Cash Rebates up to $1,700," paired with warm, everyday lifestyle photography of families relaxing at home to make an HVAC upgrade feel personal rather than purely transactional.
Built for Every Vent and Format
Since the set needed to run across several placements, I designed each size to prioritize the information that mattered most for that space, letting the rebate number stand out even in the smallest banner. Larger formats made room for full lifestyle scenes and product shots of the Carrier units, while the leaderboard distilled everything down to the offer and logos. The result was a consistent, approachable campaign that kept JK Mechanical's rebate front and center across every placement it appeared in
Gallery
