Motion Branding
Artist of the Summer
Client · 96.5 TDY

A tune-in promo graphic for 96.5 TDY's Artist of the Summer
Graffiti Meets Summer Haze
Artist of the Summer is a listener vote to crown the most important musician of the season, so the graphic needed festival energy that felt current and a little rebellious. I built the piece around a bold, hand-lettered graffiti style wordmark for "Artist," paired with a soft gradient background that shifts from warm sunset orange through pink and into a cool teal, with a checkered pattern layered underneath to add texture and grit.
Sun, Palms, and a Countdown
Palm tree silhouettes and a chunky sun icon anchor the scene in late summer, while a small cloud icon tucked next to the wordmark keeps the tone playful rather than purely tough. Clear, bold "Tune In" text with the exact date and time sits at the bottom, making sure the graphic could do double duty as both a hype piece and a straightforward reminder for when to vote.