Branding
96.5 TAY
Client · 96.5 TDY
Branding and giveaway graphics for 96.5 TAY, a Taylor Swift-themed radio format.
Pop Art Meets Pop Star
96.5 TAY needed a bold, recognizable identity to launch its all-Taylor Swift format, so I designed a logo lockup and social graphics built around a retro comic book style illustration, with four colorful panels of stylized eyes, lips, and flowing hair evoking Taylor's era-spanning aesthetic without using her actual likeness. The high contrast linework and candy colored palette gave the station an instantly shareable look that read as fun and fan-driven rather than a typical station logo.
Giving Fans a Reason to Tune In
To keep the format's momentum going, I built out a giveaway campaign for a Tortured Poets Department vinyl giveaway, pairing the glittery "Swift" wordmark with moody, editorial style album art photography. Designing the same promotion across a widescreen graphic and a square social post let the station promote the giveaway consistently whether it was running on-air, on the website, or across social feeds.
Gallery
