Stotesbury Regatta

Rowing Toward Recognition

Toyota needed a complete set of ad units to promote its role as presenting sponsor of the Stotesbury Cup Regatta, spanning everything from a square social post to the full range of standard web banner sizes. I built the campaign around action photography of rowers mid-stroke, paired with the event's own Schuylkill Navy crest, so every ad felt tied to the regatta itself rather than a generic auto ad with a logo bolted on

Owning the Page

Since this campaign ran as a full Audacy website takeover, meaning Toyota's were the only ads visible across the site for the sponsorship period, I designed the units to work together across multiple placements on a single page at once without repeating the same layout twice. The leaderboard, wide banner, and skyscraper each used a different crop and composition of the rowing photography, so the takeover felt like a coordinated presence rather than one ad copied and pasted into every slot.