Branding
Totally 80's
Client · BIG 98.1
An 80s-throwback social campaign for BIG 98.1's Memorial Day Weekend giveaway
The Goal
When BIG 98.1 wanted to kick off Memorial Day Weekend with some serious retro flair, they came to me to design a promo graphic that felt like it was ripped straight out of 1985. The brief called for beach vibes, boombox nostalgia, and enough neon energy to make listeners want to crank the volume and hit the sand.
The Process
Every detail was chosen to tell a tiny beach-party story: cat-eye sunglasses, a slice of watermelon, a striped beach umbrella, and a classic red pool float all work together to set the scene without crowding the main event, the bold BIG 98.1 logo lockup and giveaway messaging. The result is a graphic that's equal parts station branding and summer invitation.
Gallery
