Branding
Roost Broadcast
Client · Roost
Live broadcast promos for 94 WIP's remote shows at Roost Pub & Kitchen.
The Approach
When 94 WIP Sportsradio took their shows on the road to Roost Pub & Kitchen in Wilmington, I designed a set of promo graphics to build buzz for each broadcast. The series needed to flex across different show formats, from the Afternoon Show with Ike, Spike and Fritz to the Midday Show with Hugh Douglas and Joe Giglio, while keeping a consistent look tied back to the Roost brand.
Craft in the Details
Each design balanced a lot of information, including hosts, guest appearances, air times, and sponsor logos, without feeling cluttered, using color coded blocks and clear hierarchy to keep everything easy to scan. The Industry Night piece took a different visual approach, pairing a warm tailgate photo with the same typographic system to promote drink specials, showing the campaign's flexibility across both scheduled programming and standalone bar events. Together, the set gave 94 WIP and Roost a recognizable, high energy presence for their live remote broadcasts.
Gallery
